NEWS

Shell along with its technical partner Ferrari recently hosted the Shell V-Power Nitro+ Festival at FNB Stadium Precinct, south of Johannesburg and their agency JWT CA chose Beith Digital as their branding partner.

A specially constructed race track was put together on the streets surrounding the FNB Stadium Precinct which included pits, hospitality marquees, spectator grand stands, barriers and viewing areas. Ferrari Formula 1 test driver Marc Gene was there for a special demonstration of the Scuderia Ferrari Formula 1 F60 V8 race car (for the last time), not to mention the numerous other latest model Ferrari’s showing their speed and performance to the South African public.

JWT CA appointed Beith Digital as its sole branding partner for all of the outdoor signage, branding, directional and Stage / Platform signage.

The project included 400 plus water barrier banners (1,8m x 2,4m each) and 242 6m long Concrete Barriers, 210 telescopic banners, Boulevard Banners, Stage / Camera / MC / PA and Various Platform Banners, a Special Gantry Bridge across the track and the Ferrari F1 Pit that had to be branded. All the substrates printed on where carefully selected in line with Shell’s safety regulations which included fire retarded fabric and PVC.

Due to the nature of this complicated project and the fact that the track was custom laid out on the FNB Stadium Precinct streets for this event, printing, production and installation were left to the last to allow for event organisers to finalise all their requirements.

A full site audit, brand plan and mock ups were produced by JWT CA to give Shell a perfect idea of how the end installation would look. 5,000sqms of fabric were printed and finished in 2 days to various sizes after which a full team of 10 installation technicians spent 5 days on site flighting and rigging all the necessary branded elements.

“JWT CA (Shell) is a very special client to us” says Chris Daniels, Operations Director of Beith and who project managed the entire project. “We pride ourselves in being the leaders in large format printing and huge events like this give us an opportunity to prove it” Daniels continues. “To be involved from concept to completion on this project, working with client like JWT CA (Shell & Ferrari) was an exciting and thoroughly rewarding experience.

Asked how he felt about the campaign, Devyn Wagner, Beith’s Managing Director said “With this campaign under our belts we can say without a doubt that we have successfully implemented our strategy of becoming one of the countries fabric printing experts - A huge thank you to Chris Daniels and his team who worked around the clock on seemingly impossible deadlines and for producing such awesome quality work”.

Beith Digital is a well establish and leading business in the large format printing industry. With 60 years in operation and 180 experienced and dedicated employees, Beith is the perfect partner for your print and branding requirements.